CASE STUDY

The Royal Veterinary College
Undergraduate and International Prospectus

It’s an unusual year when the Royal Veterinary College is not at the top position of the QS World University Subject Rankings for Veterinary Science. A much oversubscribed institution for veterinary medicine, one of their challenges was to increase the take-up of the Biological Sciences’ courses – where it is equally as outstanding in experience and outcomes for students.

With a drive for Widening Participation whilst maintaining its attraction to overseas’ students, a design concept was created to support their Always Outstanding status. Something more than smiling students with impressive campus vistas. And that’s what they loved about the creative solution. They are like no other, so they look like no other. Arresting bespoke imagery that portrays the animal world just as emphatically as well as the science.

You can see below how they evolved visually by us, and still do.

When you Design Brave, you can Connect More…..and the RVC does just that.

• Prospectus creative concept
• Design and layout
• Unique suite of collaged illustrations
• Related collateral design: event and website banners
• Social media templates

“I love the prospectus designs – when the new one comes out, I add it to the collection of the previous years’ editions on my bookshelf!”

Vet Nursing student

BEFORE…

BEFORE…

AFTER…

AND THEN…